Search Engine Optimization For Your Website
Web SEO, or Search Engine Optimization, is the optimization of a web site to achieve higher ranking on search engines. Search engine optimization can best be analogized to a simple trip to a library.
When you ask a librarian for a book on “foreign travel," most probably you will be asked a few questions to clarify your request. Unfortunately, search engines are not interactive and don't have the ability to ask you questions to narrow the search, as a librarian can. Nor can they rely on judgment and past experience to rank web pages in the way humans can.
So, how do crawler-based search engines go about determining relevancy, when confronted with hundreds of millions of Web pages to sort through? They follow a set of rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely kept trade secret. However, all major search engines follow the general rules below.
PAGE OPTIMIZATION (Location, Location, Location...and Frequency)
One of the main rules in Search Engine Optimization and ranking algorithms involves the location and frequency of keywords on a Web page. Call it the location/frequency method, for short.
Remember the librarian example? When looking for "foreign travel", it makes sense to start the search first by looking at books with foreign travel in the title. Search engines operate in the same way. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.
Search engines will also check to see if the search keywords appear near the top of a Web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning.
Frequency is the other major factor in search engine optimization and how content relevancy is determined. A search engine will analyze how often keywords appear in relation to other words in a Web page. Those with a higher frequency are often deemed more relevant than other Web pages. However, using the keywords too many times can have a negative impact and cause a listing to be dropped or removed.
A page MUST have the proper Meta tag infrastructure to be indexed by the search engines. These tags have to be optimized around the content of the page (the keyword). However, it is not enough to add a few Meta tags. It is not enough to just submit your site to search engines and directories. Having a strong Web presence requires an ORGANIC process that constantly evolves the Web site. The rules of search engines are dynamic and one needs to change with them.
A “smart Website” is one that is fully optimized and hence “search-engine-ready." Please contact us for more information on our search engine optimization services and a FREE consultation of your Website.
The process that is described above is called Search Engine Optimization or SEO. We specialize in SEO and can certainly help you obtain and maintain high ranking with all top search engines.
There are no search engine optimization secrets -- just ranking and promotion methodologies to follow for obtaining a high search engine ranking for desired search keywords criteria.
Unlike the Pay-Per-Click (PPC) methodology, where one can buy his/her way into the top listings, the objective of Website optimization is to increase Web visitor counts by ranking very high in the results of searches. The following steps describes our web site optimization process:
- Meta Tag Infrastructure We evaluate your Web site's Meta tag infrastructure by reviewing all pages to make sure the content has a tight focus (around the keywords and phrases) and that it is reinforced by all proper Meta tags.
- Writing content and developing pages. Once we have assessed the content, we can then start addressing what is needed for each keyword/phrase. We will write and develop dedicated pages for each keyword/phrase and hang them on the site. These pages will be developed, primarily, for the search engines. But they have to allow visitors to surf your site after they find them on the engines.
- Search Engine Submission Once the site is fully optimized, and all necessary marketing elements have been integrated into the Website, we submit each page of the Web site to the Search Engines, thus creating multiple potential avenues of entry.
- Monitor and Adjustment The Internet is dynamic and the search engines' rules change often. The process of search engine optimization is organic and as such the indexing can take anywhere from several weeks to several months, depending on the specific search engine and submission services used. Once the site is indexed, we will monitor the search engines' results monthly and organically make all changes necessary to maintain top ranking position.
As mentioned above, this is an organic process and is done as a monthly service. Initially, we write the content, develop a few pages, and link them from your website. We also create a link farm off of your website without causing distractions on your website. All of our code is hidden from the human eye!
Contact us and see how we can help you and your company succeed in this highly competitive world.